Check for rel=nofollow Stats
What's rel="no follow"? A command telling Googlebot not to pass credit, trust or any equity through a link. Why do nofollow links issue: In the event that you would like to pass hyperlink equity via an outbound link or via an internal link on your site If you`re hyperlink constructing and getting nofollow hyperlinks, you`re getting diminished returns on your own effort How may I check for nofollow links: Majestic Screaming Frog A nofollow browser plugin
Publisher markup
What's Publisher markup The whole web site is connected by this markup to the publisher. Publisher markup is for authorship mark-up and companies is for people, while they may be used mutually exclusive. Similar to authorship mark-up shows a picture of the writer as a snippet that is rich, publisher mark-up shows a summary of the companies googleplus page on the correct hand side of the screen when somebody looks for the organization by title. Why does Publisher mark-up issue? It great for branding as the searcher will get a snapshot of your company`s title, emblem, address, pictures and reviews. Easily have Publisher markup, how could I check? Verify that the website is connected to your business google plus page. Check the section of your website with this code
302 redirects
What's a 302 redirect? Tells lookup engines that a page continues to be moved. Do 302 redirects issue? 302 redirects don't move SEO equity, in the event that you re-direct a a typical page, meaning, the link value doesn't pass-through. Because Google believes a-T some stage you may revert back to the re-directed url, it may prevent content. How could I check for 302 redirects? Screaming Frog Redirect Checker
Duplicate Tags
What're duplicate title tags? When at least 2 pages in your site have the same title. Why do duplicate titles issue? You run the danger of research engines passing them over as content that is comparable or duplicate. Each page on your own site should have a message that is clear, unique. If pages have duplicate titles most probably they have related content which would be better-suited to merged together to create one strong and page using a unique title tag. How could I check for duplicate tags? Screaming Frog
Meta 'hreflang'
What's Meta "hreflang"? Signals to Google which language has been used on a page. Why does Meta "hreflang" matter? For those who have content in different languages in your website, you want to ensure that the appropriate page is served to the searcher based on which language they`re utilizing. Results will be served based on area. Ex. spanish webpages with hreflang=es will undoubtedly be served to IP addresses in Spanish speaking nations. How could I check for Meta "hreflang" on my site? Right click "View Page Source". Search HTML for reflang mark-up ()
Title Tag Length
What exactly are optimized title tags? Having less than 65 characters in the title tag. Does character size matter? Having more than 65 characters will result in the title being truncated. This may cut your concept or keywords off to searchers. How can I check for title character dimensions? Screaming frog
Check for Broken redirects
What are broken re-directs? A link that requires you to an error page. Do damaged re-directs matter? Lead to user experience that is poor Low quality score of your website Negatively aff-ect your rating in the SERPs How am I able to check for broken re-directs? Screaming Frog Google Webmaster Resources > Crawl Errors
Check for Redirect Chains
What are redirect chains? A string of numerous re-directs to still another from location. Why do redirect chains matter? Having too several re-directs may trigger the Googlebot to fundamentally quit after the chain You lose "link juice" with each redirect. How may I check for chains that are redirect? Screaming Frog
No comments:
Post a Comment